Tuesday, 3 June 2014

MARKETING PROJECT TOPICS AND MATERIALS


1.       ADVETISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)
2.       A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
3.       THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS DEVELOPMENT AND FUNCTION OF PACKAGING IN THE MARKETING OF CONSUMERS PRODUCT
4.       THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A CASE STUDY OF BANK PHB
5.       THE EFFECT OF ADVERTISEMENT ON CONSUMER PREFERENCE AND BEHAVIOR
6.       THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA
7.       ROAD TRANSPORATION MANAGEMENT AND CUSTOMER SATISFACTION IN NIGERIA
8.       THE EFFECT OF ADVERTISEING ON SALES VOLUME OF AN ORGANIZATION
9.       THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION SECTOR OF NIGERIA
10.   THE ROLE OF THE FEDERAL GOVERNMENT OF NIGERIA IN THE PROMOTION OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA
11.   THE IMPACT OF PRODUCT DEFERENTIATION ON SALES PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)
12.   THE IMPACT OF PERSONAL SEELING ON THE SALES VOLUME OF AN ORGANIZATION
13.   THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PEFORMANCE OF AN ORGANIZATION (A CASE STUDY OF PZ CALABAR)
14.   THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
15.   THE IMPACT OF MARKETING STRATEGY IN THE BANKING INDUSTRY OF NIGERIA
16.   THE IMPACT OF ADVERTISING ON CONSUMER PATRONAGE
17.   THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOR ( A CASE STUDY OF DANGOTE GROUP OF COMPANIES, KADUNA)
18.   AN EVALUATION OF CUSTOMER SERVICES IN THE BANKING INDUSTRY OF NIGERIA (A CASE STUDY OF FIRST BANK PLC)
19.   THE EFFECT OF QULAITY SERVICE DELIVERY ON CUSTOMERS' PATRONAGE IN THE BANKING INDUSTRY OF NIGERIA (A CASE STUDY OF FIRST BANK PLC)
20.   THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY OF NIGERIA
21.   STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)
22.   SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS' BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER'S GOODS
23.   THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES (A CASE STUDY OF GRACE FLOUR MILLS UYO)
24.   THE IMPACT OF PUBLIC RELATIONS ON THE BANKING SECTOR OF NIGERIA
25.   NEW PRODUCT DEVELOPMENT AND ITS IMPACT ON PROFITABILITY IN THE BANKING INDUSTRY OF NIGERIA
26.   MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY
27.   THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES, ONITSHA)
28.   IMPACT OF PRODUCT QUALITY ON SALES VOLUME IN NIGERIA BOTTLING COMPANY
29.   IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK NIGERIA PLC
30.   IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOR IN UYO LOCAL GOVERNMENT AREA
31.   IMPACT OF AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION KIN NIGERIA
32.   ENHANCING THE SALES OF CONSUMER GOODS USING MARKET SEGMENTATION (A CASE STUDY OF PZ, CALABAR)
33.   EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH
34.   APPLICATION OF MARKETING CONCEPTS IN THE MANUFACTURING INDUSTRY OF NIGERIA ( A CASE STUDY OF PZ, CALABAR)
35.   APPLICATION OF MARKETING CONCEPT IN COMMERCIAL BANKING AND ITS EFFECTIVENESS IN CUSTOMER SATISFACTION (A CASE STUDY OF GTB, UYO)
36.   APPLICATION OF MARKETING CONCEPTS IN THE BANKING INDUSTRY AND IT EFFECT ON CUSTOMER SATISFACTION ( A CASE STUDY OF FIRST BANK UYO)
37.   ANALYSIS OF THE IMPACT OF COURSE OF STUDY ON STUDENTS ATTITUDES TOWARDS ENTREPRENEURSHIP DEVELOPMENT IN NIGERIA
38.   ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION
39.   AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS ( A CASE STUDY OF UNILEVER NIGERIA)
40.   AN EVALUATION OF MARKETING STRATEGIES FOR MOBILE PHONE OPERATORS IN NIGERIA
41.   AN ASSESSMENT OF CUSTOMER SATISFACTION IN THE BANKING SECTOR OF NIGERIA
42.   APPRAISAL OF ADVERTISING AS A TOOL FOR THE PROMOTION OF SOFT DRINKS



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